Reliance Jio is set to relaunch its Prime membership programme, offering customers an assurance that their tariff or plan will not change for the next year, within a week of Bharti Airtel discontinuing its lower-priced 1.5 GB daily data plans. Jio also plans to enhance benefits under its Rs 299 plan, according to company sources.
“Jio Prime Membership Programme was originally created as an act of gratitude to Jio’s first 100 million customers. It is reintroducing the programme to provide assurance of price guarantee and a range of additional benefits, for Jio’s family of over 500 million users,” a source said.
