Jimmy Fallon has been a mainstay on NBC going back far further than the 2025 TV schedule, but the host of The Tonight Show is on the verge of debuting a new primetime competition series. On Brand with Jimmy Fallon will see Fallon acting as the CEO of the On Brand Agency, joining forces with Bozoma Saint John as the Chief Marketing Officer. Ahead of the series premiere, the pair came together to hype their new project, and Saint John had a message for viewers.
The series could likely use all the hype it can get, as NBC went all-in on the premise to start. On Brand will air twice per week, with one episode on Tuesdays after The Voice at 10 p.m. ET and a second on Fridays at 8 p.m. ET. Fallon and Saint John teamed up for an Instagram video to promote their series, with Saint John psyching Fallon up to start. She said:
