Get all your news in one place.
100's of premium titles.
One app.
Start reading
Sports Illustrated
Sports Illustrated
Sport
Madison Williams

Jimmy Butler Files ‘Emo Jimbo’ Trademark After Viral Heat Media Day Appearance

The internet couldn’t get enough of Jimmy Butler’s media day appearance ahead of the 2023–24 season as he debuted “Emo Jimmy.”

The look included Butler sporting straightened hair and a pair of new piercings, one above his eyebrow and one in his nose.

Now fans can expect more “emo” content from the Heat star as he filed a new trademark for the term “EMO JIMBO.” The reasoning for his filing is so he can sell clothing, such as shirts and hoodies, with the phrase on it. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.