The internet couldn’t get enough of Jimmy Butler’s media day appearance ahead of the 2023–24 season as he debuted “Emo Jimmy.”
The look included Butler sporting straightened hair and a pair of new piercings, one above his eyebrow and one in his nose.
Now fans can expect more “emo” content from the Heat star as he filed a new trademark for the term “EMO JIMBO.” The reasoning for his filing is so he can sell clothing, such as shirts and hoodies, with the phrase on it.