
1. When the NFL schedule was released in April, there was one game that stood out more than any other to those in the media world: Chiefs at Cowboys in the late-afternoon window on Thanksgiving.
The narrative surrounding the 2025 schedule quickly became, “Will Chiefs-Cowboys set a new record for the most viewed regular-season game in NFL history?” You have American’s Team, that still draws monster ratings, vs. the most dominant team in recent years, whose star tight end just happens to be engaged to a global pop star and icon.