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Anan Ashraf

Jim Farley Tells Why Ford Slashed F-150 Lightning Price — Without Saying ‘Tesla Cybertruck’

Ford Jim Farley Tesla Inc. Ford Motor Co Scott Olson
A 2023 Ford F-150 Lightning EV is offered for sale at Golf Mill Ford on July 18, 2023, in Niles, Illinois. Yesterday Ford announced that it was cutting prices on the Lightning truck by as much as $10,000. (SCOTT OLSON/GETTY IMAGES)

Ford Motor Co (NYSE:F) CEO Jim Farley shed more light on why the company cut the price of its F-150 Lightning electric pickup earlier this month at the company’s earnings call on Thursday.

A 2023 Ford F-150 Lightning EV is offered for sale at Golf Mill Ford on July 18, 2023, in Niles, Illinois. Ford attempting to use the same strategy for prices like Tesla did in the first quarter. (SCOTT OLSON/GETTY IMAGES) 
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