"Mad Money" host Jim Cramer goes back and forth on how strongly he feels about the stocks in the Magnificent Seven, but one thing is for sure — he won't mince works when he feels like a company is falling behind.
Cramer spoke about Apple (AAPL) in a recent segment on CNBC's "Squawk on the Street." While the investor wasn't quite ready to pull away from his past stance on Apple, which has historically been "buy, don't sell", he had some criticism for the Tim Cook-helmed company this time around.
Related: Key analyst explains why Apple is still worth betting on in the short term
"Apple is a little exhausting," Cramer said, shaking his head. "...they have to embrace business. Steve Jobs didn't and so far Tim Cook really hasn't addressed the B2B. But that's where Vision Pro — which not a lot of people are talking about — that's where Vision Pro could shine. ... I don't know what's going on at Apple. I continue to say don't trade it, but we need to see a phone that has AI in it, like Samsung."
"We need to see a phone that has AI in it like Samsung."
— Squawk on the Street (@SquawkStreet) April 9, 2024
It's unclear how Apple's strategy will navigate AI and the greater tech landscape, but @jimcramer says it's still a stock to own and not trade. $AAPL pic.twitter.com/2svG71wMBc
"So at this point you just wait for the leaks to come out about June 10?" co-anchor Carl Quintanilla asked.
"Yes, you have to," Cramer replied. "And I know its tough, I know there are people that say why should I hold this thing? But I think it should be held. I have great faith in Tim Cook."
"There is a bull case that may not be embraced by that many: everybody's underestimating Apple and Siri, they're gonna come with a cycle that blows people away,...Apple has your location and your text messages. They can use that for training their AI. Don't underestimate what they will do when they do it," said co-anchor David Faber.
"Siri's going to be far more versatile than Alexa," Cramer finished.
Related: I spent two weeks with Apple’s new Vision Pro headset strapped to my head
