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Motorsport
Motorsport
Sport
Lydia Mee

Jim Beam reveals sales impact of Cadillac F1 partnership

Cadillac Jim Beam F1 Autosport Business Exchange

Jim Beam says its partnership with the Cadillac Formula 1 team has already led to a rise in sales.

The Kentucky bourbon brand, owned by Suntory Global Spirits, is a founding partner of Cadillac F1, which joined the grid as the championship's 11th team in 2026.

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