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Chicago Sun-Times
Chicago Sun-Times
National
Samantha Callender | WBEZ

Jewelry designer Hayet Rida gambles on a Bucktown boutique that defies some rules of retail

Jewelry Bucktown Manuel Martinez New York Fashion Week e-commerce Meta
Hayet Rida at her Bucktown boutique KHOI, which she opened the same month she was laid off from her corporate job with Meta. (Manuel Martinez / WBEZ)

Hayet Rida launched a jewelry studio in Bucktown this year that defied the typical rules of brick-and-mortar retail.

She poured her savings into a store design that evokes an art gallery, opened on weekends and zeroed in on a small-batch, hand-designed, limited-edition collection she designs herself on her iPad. 

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