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The Guardian - UK
The Guardian - UK
Comment
Andrew Simms

Jetting off to the sun? The adverts are selling you a ticket to climate disaster

Forest fires in La Palma, Canary Islands.
‘Thousands of people will be boarding planes to head off on holiday into the middle of Europe’s lethal heatwave.’ Forest fires in La Palma. Photograph: Anadolu Agency/Getty Images

Even with lethal wildfires licking around southern Europe’s holiday hotspots, airlines such as Ryanair are still flying people towards the flames. Aviation, dubbed “the fastest way to fry the planet’ by environmental campaigners, due to its high carbon emissions, is back as our default means of getting away. But our chosen means of transport, flying, incrementally wrecks the climates, prospects and lives of the places being flown to. This is no tragic, unforeseen irony, but a deliberate, heavily promoted act of self-destruction.

At precisely the moment when everything should bend to make less climate-damaging choices easier and more attractive, exactly the opposite is happening. Why?

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