Good morning.
I first met JetBlue founder David Neeleman when he was checking my bag onto a JetBlue flight at JFK Airport. This wasn’t some staged stunt. He looked uncomfortable when I said, “Hey, aren’t you the CEO of JetBlue?” In a world where you were lucky to get pretzels and a smile, this was the airline with cheeky attendants, blue chips, a TV in every seat, and, apparently, a chief executive who occasionally worked the airport floor.
Thinking differently is the through-line of Neeleman's aviation career in which he's founded five different airlines.
