Revellers were given an unexpected pop culture crossover during London’s iconic New Year Eve fireworks display, as the jet2holidays advert meme made a surprise appearance.
In one part of the display, voiceover artist Zoe Lister - who has become a star in her own right since the meme took off - was heard riffing on the infamous tagline, saying: “Nothing beats a New Year’s Eve in London”.
The airline company’s advert, which declares “nothing beats a Jet2 holiday”, backed by the Jess Glynne song ‘Hold My Hand’, was one of 2025 most viral clips, becoming the default soundtrack to social media videos of holidays-gone-wrong: fights on planes, bad weather, and drunken antics.
