Jesy Nelson was praised by a domestic abuse charity for highlighting the realities of being in an abusive relationship in her upcoming music video.
The former Little Mix singer is gearing up to release her song, Bad Thing, which comes out on Friday, April 14.
Bad Thing opens with the singer contemplating an unhealthy relationship as she croons: "You're the worst of my habits/ And I wouldn’t fix it if I could/ Damn I’ve done a bad thing/ And I know I’m damaged goods."
Jesy explained the song provides fans a different insight into the singer. "It’s a real, raw, honest, vulnerable side to me," she said.
Her music video features her and her fictional boyfriend, Sid, in London's East End in the 1960s.
Sid battles with addiction and infidelity and Jesy struggles with what it's like to be in an abusive relationship.
Women's Aid, who collaborated with her on the narrative of the visual, praised the singer in a statement.
They said: "We thank Jesy for using the music video for Bad Thing to signpost support for women who may be affected by domestic abuse.
"Jesy’s video shows her character not explicitly leaving at the end, and we know from our work with survivors of domestic abuse that this is a reality for many with as many as 1.7 million women experiencing domestic abuse in the UK and Wales last year alone.
"Jesy’s video highlights that it is not easy to leave an abusive relationship and for women using our network of services across the country, the average length of time in abusive relationships before leaving is just over six years."
The spokesperson continued: "There will no doubt be many people watching the video who will be living this for real and knowing that there are people who understand and will believe you, and that there is help out there, can be the difference between life and death.
"You don’t have to be married or living with someone for it to count as domestic abuse – if you are living in fear of your partner, if they are controlling you and you feel trapped, you can get support from Women’s Aid to safely leave when the time is right for you."
Jesy announced Bad Thing's release date on her Instagram page earlier this month.
Alongside the exciting music announcement, Jesy shared a black-and-white cover photo which sees her looking out from behind a wall dressed in a 60s-inspired outfit as she donned a short-sleeved top, skirt, and platform heels, complete with a headband.
The long-awaited track will be the follow-up to her debut solo single Boyz featuring US rapper Nicki Minaj which was released back in October 2021.
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