It's highly ironic is it not? Newcastle, tagged the richest club in the world, are stuck on three summer signings anxious to stay within FFP rules and not become wealthy mugs. Nottingham Forest, on the other hand, go transfer crazy to herald the end of 23 painful years walking the wilderness.
The glamour signing of Jesse Lingard, secured by offering lorryloads of gilt edged rather than genuine prospect, was incredibly their 11th scatter gun recruitment since promotion was claimed in the Championship's play-off final at Wembley.
Great adventure or stupid extravagance? United excessively cautious or cleverly patient? Will the Forest fire singe their wings and see them crash down to earth or soar into orbit?