Forget smart casual. These days it’s smart comfy that I want. Smart casual was about making smart clothes look more relaxed; smart comfy is about making them feel more relaxed.
Smart comfy might not sound all that different to smart casual, but it is nothing short of a whole new perspective on getting dressed. Smart casual was about how to look smart, without looking stuffy. It was about how you looked to other people, more than how you felt in yourself. The goal was to appear chill, not to feel chill.
