Known as a rapper, super producer and music mogul, Jermaine Dupri is astonished that 30 years have passed since he founded his label, So So Def. That milestone comes as Dupri leads a celebration of 50 years of hip-hop on Saturday at the Essence Festival of Culture in New Orleans.
Missy Elliott, the first woman in hip-hop to be inducted into the Rock & Roll Hall of Fame, will headline the night inside the Superdome, but Dupri is curating a center stage segment that lets everyone know “The South Got Something To Say.”
