Jeremy King is tired of influencers. Or at least, that’s the takeaway from his recent broadcast about content creators “ruining” restaurants. Reading the article and watching the clip, I found myself nodding along to much of what he described: guests blasting flash into fellow diners’ retinas, clogging up space in an already-too-small loo, outfit-changing for the aesthetic, returning dishes because the parsley’s pointing the wrong way. Who wouldn't find that irritating?
But here’s the thing: that’s not “influencer behaviour” — that’s just bad manners.
