Jeremy Clarkson is set to launch new toiletries and fragrance line 'Grubby Farmer'.
The ex-Top Gear presenter swapped cars for cattle for the show Clarkson's Farm and will be bringing the smell of his Diddly Squat Farm to his own merchandise line, according to the Mirror.
The journalist hopes to roll out his array of fragrances once a trademark application is approved. It is being considered by the UK's Intellectual Property Office. The application includes aftershave, shaving creams, anti-wrinkle items and perfume.