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Evening Standard
Evening Standard
Entertainment
Lisa McLoughlin

Jeremy Clarkson to trademarks his face to combat AI deepfake scams after fraudulent ads

Jeremy Clarkson is moving to trademark his own face in an effort to stop deepfake scammers from using his image in fraudulent adverts.

Clarkson, 65, said he has already been targeted by criminals deploying artificial intelligence to mimic his appearance and voice in promotions encouraging people to invest in bogus schemes.

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