Telly favourite Jeremy Clarkson is raising a toast to his favourite money making venture - brewing low and no alcohol beer.
The booze-loving Clarkson’s Farm star has trademarked his own brand of teetotal drinks called Diddly Fresh, in a nod to his Diddly Squat farm.
The TV presenter’s partner Lisa Hogan, 50, has invested in a brewer of low alcohol booze to flog at their Cotswolds farm shop near Chadlington, Oxon.
It’s a growing market, boosted by campaigns like Dry January.
And there’s plenty more for Jeremy, 63, and Lisa to toast – such as a third Amazon Prime series about life on their 312-acre farm.
Jezza’s support for non-alcoholic tipples is quite a turnaround. During lockdown, the former Top Gear host revealed he was the unhealthiest he had ever been after “drinking himself silly”.
And in 2009 he told fans: “I drink a lot. On holiday I would have two beers before lunch, a bottle of rosé with it, a banana daiquiri for pudding, a snooze in the afternoon, four rum punches before dinner, another bottle of wine with that, then pina coladas to get in the mood for more sleeping.”
Jeremy’s application to the UK’s Intellectual Property Office covers low-alcohol and non-alcoholic beer and wine.
