Jeremy Clarkson has said people in the UK “do not pay enough for their food” amid the cost-of-living crisis. The 62-year-old broadcaster bought an Oxfordshire farm in 2008 which was run by a local villager but after he retired in 2019, Clarkson decided to see if he could run it himself.
His attempts were documented for Amazon Prime TV series Clarkson’s Farm which won plaudits for its cinematography coupled with the lovable group of staff unafraid to tell the TV presenter when he is being useless, and also charted the difficulties faced by farm workers during the Covid-19 pandemic. The success of the series has seen visitors flock to the Diddly Squat farm shop to buy products such as Cow Juice, rapeseed oil, chutneys and jams.
Appearing on The News Agents podcast, Clarkson told presenters Emily Maitlis and Jon Sopel that he believes food prices should be double what they are. He said: “People simply don’t pay enough for their food. The one thing a government will never say ‘oh you’ve got to pay more for your food, you don’t pay enough’.”
