Jeremy Clarkson 's girlfriend Lisa Hogan stripped to her swimwear to promote merchandise from his farm shop.
It comes after the Grand Tour presenter, 61, was forced to temporarily close the Diddly Squat shop at his farm in Oxfordshire last month - with it set to reopen in March.
The business has featured in his popular documentary series Clarkson's Farm - which was first broadcast on streaming platform Amazon Prime Video last year.
And whilst the farm shop has been closed now for several weeks, those behind it have promoted its merchandise on its official Instagram page, including in a post yesterday.
The social media post shows Lisa, 48, posing in a patterned swimsuit, with her face partially covered by a Diddly Squat hat - with it including the caption: "A old lady in a hat." [sic]
Jeremy's partner - who is a former model and actor - is seen wearing a bucket hat, embroidered with the farm's logo, with the post featuring links to its online merchandise.
The bucket hat is priced at £20, whilst a navy bobble beanie - also linked in the post - costs £22. Other items available through the online shop include T-shirts and candles.
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The photo was posted on the farm shop's official page, which has more than 700,000 followers - with the post attracting almost 30,000 likes and around 400 comments.
A number of followers complimented Lisa - who was called "beautiful" and "stunning" by fans - whilst others teased that Jeremy should promote the merchandise in a similar post.
One person wrote: "Now Jeremy has to wear this swimsuit and a hat." Another took to the comments section to say: "We demand Jeremy in a swimsuit now for equality."
Another asked: "Is Jeremy doing the next shoot?" Whilst one said: "Your turn Jeremy. We [are] waiting." One fan however wasn't keen on the idea, teasing: "Please let's not [have] Jeremy in a pair of budgie smugglers as the next one."
And responding to the caption of the recent post, one person wrote: "Not as old as you though Jeremy!" Another joked: "Better than an old Jeremy in a hat."
Clarkson's Farm premiered in June last year on Amazon Prime Video. It's set to return for a second series with this teased on social media earlier this month. A release date for the new series has yet to be announced though.
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