Jeremy Clarkson's Diddly Farm Squat Shop is over 200% more expensive for essential items than the nearest supermarket.
The shop – which reopened on February 10 to launch the second series of Clarkson's Farm - is reportedly selling a large loaf of sourdough bread for £5.95 a pop.
This is 274.21% more expensive than a comparable loaf costing £1.59 at Aldi supermarket, which is just a six minute drive away in nearby Chipping Norton.
Meanwhile, a box of eggs at Jeremy's shop is £3.20 which would cost £1.19 in Aldi.
But his milk – or ‘cow juice’ as he calls it – is £1.20 - only 1p more expensive than the same in the supermarket.
Of course, big brands have the advantage of selling to stores in bulk and there's no denying the work that goes into making farm produce.
But it will cost you a pretty penny and if you want to plump for a pot of pesto at Jeremy's you'll be parting with £7.99 compared to just 95p at the local supermarket.
Honey is also a lot more expensive at a whopping £15 compared to just 75p at the supermarket, according to research by the Evesham Journal.
Jeremy's Farm Shop reopened earlier this month after his comments about Meghan Markle sparked a global backlash.
The father-of-three, 62, suggested people 'throw excrement' at the duchess, who he said he dreamt of being 'paraded around the streets naked'.
The presenter shut the shop after many people, including his own daughter, condemned his comments.
However, as the second series of his farming adventures airs on Amazon this month, Jeremy flung open the farm shop's doors again.
Just 14 customers were seen visiting the shop, which is a far cry from the massive crowds and queues of cars, which flooded the farm last year.
But while visitor numbers were visibly down compared to previous years, the store has raised its prices.
The price hike comes after Jeremy called on the government to increase the prices of food as he believes its currently "far too cheap".
The former Top gear host made his comments in a a discussion about the farming industry, ahead of Clarkson's Farm returning for its new series on Amazon Prime.
Speaking out about difficulties the industry faces, Jeremy said that one issue for cereal farms like his is the increased cost of fertiliser, stating: "Fertiliser is now costing £1,000 a tonne rather than £200 like last year."
He added that farmers in various areas are experiencing a "nightmare," before conceding he was in a more fortunate position as he has other ways of earning an income.
