Jeremy Clarkson's Diddly Farm Squat Shop is over 200% more expensive for essential items than the nearest supermarket.
The shop – which reopened on February 10 to launch the second series of Clarkson's Farm - is reportedly selling a large loaf of sourdough bread for £5.95 a pop.
This is 274.21% more expensive than a comparable loaf costing £1.59 at Aldi supermarket, which is just a six minute drive away in nearby Chipping Norton.