It is a tale as old as Hollywood: a dazzling celebrity partnership, a colossal diamond, and an abrupt, messy end. Except, for Jennifer Lopez, this cycle has repeated not once, not twice, but four times.
Now, the famously unlucky-in-love actress and singer, 56, is at the centre of a massive controversy and a wave of hilarious online mockery after becoming the global face of Turkish jeweler Zen Diamond's engagement ring campaign. The irony, as many readers and industry experts have pointed out, is almost too rich. Lopez, whose personal life is an extensive catalogue of high-profile breakups and, crucially, four divorces, has launched the partnership across the brand's social platforms.
