After canceling seven dates of her first North American tour in five years due to weak ticket sales, Jennifer Lopez has decided to rebrand the tour to attract a broader audience. Originally named 'This Is Me… Now,' the tour has been renamed 'This Is Me… Live | The Greatest Hits.' The initial announcement of the tour coincided with the release of Lopez's latest album 'This Is Me… Now' and two accompanying films.
However, last month, Lopez quietly canceled several tour dates in cities like Cleveland and Nashville, likely in response to poor ticket sales. The new tour name suggests a shift from focusing solely on the new album's songs to encompassing her entire discography. This strategic move aims to appeal to a wider range of fans who may not have connected with her latest material.
