"What are you selling me?" This one of the first questions Jenifer Lewis' home shopping channel boss Patricia asks Vanessa Bayer's Joanna Gold in their new Showtime comedy "I Love That For You." Patricia is all polish and no nonsense. Joanna, an awkward woman whose lifelong dream is to be a host but whose previous sales experience involved handing out samples at Costco, thinks her new boss is talking about place mats.
What Patricia is asking of Joanna is for her to embody an aspiration, a personality viewers can buy along with their housewares. "Honey, you're going to be selling to millions of people," Patricia tells Joanna in a tone dripping with syrupy condescension. "And if they're going to buy from you, they're gonna need to know who you are!"
