Jell-O — long known for its bright rainbow of artificially colored gelatins — is getting a line of products made without synthetic colors or artificial sweeteners to meet increasing consumer demand for natural ingredients.
Kraft Heinz Co. on Tuesday unveiled Jell-O Simply, a line of pre-made gelatin that the company said is made with fruit juice and has at least 25% less sugar than the regular version.
The ready-to-eat range now available in stores comes in three flavors -- orange, raspberry lemonade and blueberry. Kathryn O'Brien, Kraft Heinz's head of marketing for desserts, said the products are colored using vegetable juice, fruit juice and an extract derived from turmeric roots.
