Jeffrey Katzenberg—film producer, former DreamWorks CEO, and founding partner of tech investment firm WndrCo—is, perhaps most importantly, a dad and a grandfather.
That role prompted him to back Aura, a startup developing AI-driven tools that go far beyond standard parental controls, in 2021. Aura’s platform tracks behavioral patterns such as sleep and focus, flags mental health risks including self-harm or suicidal ideation, and gives parents visibility into kids’ social media, gaming, and AI chat activity. The AI-powered tools, which analyze language patterns, online tone, emotional expression and late-night activity, were developed in consultation with pediatric and mental health experts, including collaboration with Boston Children’s Hospital.
