In the world of Hollywood blockbusters, there are certain actors who have become synonymous with larger-than-life characters and thrilling adventures. One such actor is Jeff Goldblum, known for his charismatic portrayal of action-oriented yet erudite scientists in movies like 'Jurassic Park' and 'Independence Day.' And now, he is ready to grace our screens once again with his newest role.
In recent teaser ads that have been appearing during post-season football games and the Grammy Awards, Jeff Goldblum emerges as a crowd of soldiers and scientists gaze at a mysterious entity emitting a bright light. With ominous music playing in the background, Goldblum calmly states, 'I may have misread the situation.' Viewers are then greeted with graphics that showcase a social media hashtag, #TheyAreHereToStay, along with the message 'Coming in February.' Intriguing, isn't it?
If we delve a little deeper, we discover that this tantalizing ad is actually 'A Bellflower Pictures Production in Association With Apartments.com.' Ah, now we're getting somewhere! This has sparked speculation online, with many wondering if Apartments.com will be making an appearance in the advertising lineup for Super Bowl LVIII, set to air on February 11th on CBS. It wouldn't be the first time Apartments.com has made a splash during the Big Game. In 2016, Goldblum starred in a memorable commercial for the company, where he serenaded viewers with a rendition of 'The Jeffersons' theme song, promising a better life if they used Apartments.com for their listings needs.
While executives from Apartments.com and the ad agency RPA remain tight-lipped about the teasers' ultimate destination, they acknowledge that it is a creative way to generate buzz. Fred Saint, president of CoStar Marketplaces, Apartments.com's parent company, describes the ad as having a 'big movie feel' and a sense of drama. And it's true, advertisements that adopt the style of movie trailers often captivate audiences.
Take, for example, Taco Bell's TV commercial for Nacho Fries in 2018. It mimicked a sneak preview of an upcoming film titled 'Web of Fries,' featuring Josh Duhamel as a man on a quest to popularize seasoned fries dipped in warm nacho cheese. The commercial was a hit, and Taco Bell sold a staggering 53 million orders of Nacho Fries within the first five weeks of the campaign.
It's no secret that viewers perceive movie trailers as content rather than traditional commercials. These previews offer glimpses of beloved characters from books or superhero universes, or provide early glimpses into highly anticipated projects. In a similar vein, Jeff Goldblum's character, Brad Bellflower, in the Apartments.com ads has helped the company stand out from its competitors. Brad Bellflower, a technology entrepreneur on a mission to make Apartments.com 'the place to find a place,' has captured the audience's attention through his entertaining portrayal. Unlike other rental service providers who focus primarily on the practical aspects of their offerings, Apartments.com has successfully weaved storytelling into their branding campaign with the help of Goldblum's character.
Now, fans are left to speculate about the situation that Brad Bellflower or Goldblum may have misread in the teaser ads. What could it be? Thankfully, the answers will likely be unveiled in the near future, and we can all look forward to another thrilling performance by Jeff Goldblum in what promises to be an unforgettable experience.
