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Fortune
Fortune
Chris Morris

Jeff Bezos will star in a cartoon series for kids about his space company Blue Origin

(Credit: Joe Raedle—Getty Images)

Jeff Bezos is taking his rocket company to the next frontier: Kid’s cartoons.

Blue Origin has partnered with Genius Brands and SMAC Productions to develop and produce an animated series that’s meant to inspire future astronauts. Details of the show, named Blue Origins Space Rangers, such as where it will air, have not yet been announced. (Amazon, it’s worth noting, was not listed as a partner, though that doesn’t preclude the chance the series will air on Amazon Prime.)

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