Jeff Bezos warned Amazon.com's early managers in 1998 that the company would live or die by the caliber of its hires and reduced the company’s hiring philosophy to three deceptively simple questions that tied down to a common goal.
What Happened: In a shareholder letter that spring, Bezos instructed interviewers to ponder three queries before extending an offer: "Will you admire this person? … Will this person raise the average level of effectiveness of the group they're entering? … Along what dimension might this person be a superstar?"
