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Fortune
Fortune
Sharon Goldman

Jeff Bezos is putting $6.2 billion—and himself as co-CEO—behind a new AI startup. Bubble? That’s no trouble

Jeff Bezos (Credit: Stefano Guidi-Getty Images)

AI bubble talk continues to fizz, but Amazon founder Jeff Bezos—one of the world’s richest people—doesn’t seem bothered by the mounting foam.

As the New York Times reported yesterday, Bezos has helped fund a new AI startup called Project Prometheus, which—with $6.2 billion in backing—would make it one of the most well-financed early-stage startups in the world. Notably, as co-CEO alongside Vik Bajaj, a physicist and chemist who previously worked at Google, X, the company’s “Moonshot Factory,” Bezos has taken a formal operational role in a company for the first time since stepping down as Amazon CEO in July 2021. 

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