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The Guardian - UK
The Guardian - UK
Entertainment
Robert Booth in Cannes

Jean-Michel Jarre urges music and film industries to embrace AI

Jarre, wearing a leather jacket and sunglasses, poses on stage
Jarre, a 70s-era pioneer of electronic music, says artists will use AI ‘to create … the techno of tomorrow, the rock’n’roll of tomorrow’. Photograph: Stéphane de Sakutin/AFP/Getty Images

Jean-Michel Jarre has attacked the conservatism of the music and film industries over AI and urged them to embrace the technology instead of being fearful and “very anti-AI”.

Jarre, one of the pioneers of electronic music in the 1970s, said while the existing creative industries were “freaking out” over the technology, artists would use AI “to create the cinema of tomorrow, the hip-hop of tomorrow, the techno of tomorrow, the rock’n’roll of tomorrow”.

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