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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

JD Sports sales slump in UK as fragile consumer confidence concerns retailers

JD Sports JD United Kingdom United States Environment Frasers
Footwear at a JD Sports store in London
Shoes on display at a JD Sports store in London. Revenues in established UK shops fell 6.1%. Photograph: Hollie Adams/Reuters

JD Sports has revealed a slump in UK sales, amid mounting concern that brittle consumer confidence will damage retailers.

Revenues in established UK shops fell 6.1% as the leisurewear company struggled to beat strong trading last year, when it received a boost from the men’s Euro 2024 football tournament and women’s growing taste for sports footwear such as Adidas’s Samba and Gazelle.

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