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The Independent UK
The Independent UK
Technology
Henry Saker-Clark

JD Sports reveals plans to enable shoppers to buy products through AI platforms

JD JD Sports the Press Association
The JD Sports store in Oxford Street, London (Jonathan Brady/PA) - (PA Archive)

JD Sports has revealed plans to allow customers to directly buy their products through AI platforms without leaving the apps.

It is the latest move by a major retailer to adapt to a shift by consumers towards using AI platforms such as ChatGPT and Copilot.

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