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The Guardian - UK
The Guardian - UK
Business
Lauren Almeida

JD Sports plans to let shoppers buy through AI platforms

JD Sports JD Google Microsoft United States Walmart
JD Sports store
JD Sports said AI usage was booming in its core target demographic of shoppers aged between 18 and 24. Photograph: May James/Reuters

JD Sports has said it plans to allow customers to buy its products directly through AI platforms without leaving the apps.

The British trainer and sportswear company will allow “one-click purchases” through platforms such as ChatGPT and Microsoft Copilot, as big retailers attempt to keep up with AI-powered shopping.

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