British superstars brought their best game to celebrate the launch of JD’s new Christmas campaign - ‘King of the Game’. Former two-time unified heavyweight world champion, Anthony Joshua OBE, social media superstar, Chunkz, Season 5 Love Islander, Joanna Chimonides together with YouTuber and rapper, KSI, and fellow Sidemen member Tobi Brow were among the star-studded guests
Taking cues from the new advert, the ‘JD Arcade’ challenged guests to go head-to-head to become 'King of the Game' with ten-pin bowling, basketball hoops, streetwear claw machines and fast-paced air hockey.
Stars were also treated to a pre-screening. JD heroes the best in British youth culture, with this year’s campaign celebrating the spirit of competition and the magic of Christmas. JD’s new festive advert is soundtracked by Kano’s grime track ‘P’s & Q’s’.
