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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

JD Sports heads for £1bn profits as it says trainers are ‘affordable luxury’

People pass a JD Sports store in London
People pass a JD Sports store in London. The retailer reported an 18% rise in sales in the year to the end of January. Photograph: Neil Hall/Reuters

JD Sports has said it is on track to hit £1bn of profits this year as it steps up expansion in the US and Europe in a bet that the trend for trainers and sports leisurewear will roll on.

Régis Schultz, the retail group’s chief executive who took over last summer, said JD’s young shoppers had more opportunity to get work, amid staff shortages in all its key markets, and “whenever they get a job they can buy the gear they love”.

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