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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

JD Sports cuts profit forecast, blaming big fashion price cuts

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Exterior view of a JD Sports store
JD Sports said sales at established stores were down 1.5% in November and December. Photograph: May James/Reuters

JD Sports has cut profit expectations for the second time in eight weeks, blaming heavy discounting across the fashion market.

The retailer said it did not expect any growth in sales at established stores during the year and warned that annual profits would be no more than £935m, down from previous hopes of between £955m and £1.03bn.

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