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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

JD Sports agrees £47.5m sale of 15 brands to Frasers Group

JD JD Sports Mike Ashley Frasers Group Liam Gallagher Peter Cowgill Régis Schultz Pretty Green Sports Direct
JD said the sale would allow it to focus on other priorities, particularly the ‘international and digital expansion of the group’s core premium sports fashion’ brands.
JD said the sale would allow it to focus on other priorities, particularly the ‘international and digital expansion of the group’s core premium sports fashion’ brands. Photograph: May James/Reuters

Mike Ashley’s Frasers Group has snapped up a basket of 15 brands including former Oasis frontman Liam Gallagher’s Pretty Green and 1980s brand Tessuti in a £47.5m cash deal with JD Sports.

JD, which owns Size?, Finish Line in the US and Spain’s Sprinter as well as its main retail chain, said the sale of the “non-core” brands would allow it to focus on other priorities, particularly the “international and digital expansion of the group’s core premium sports fashion” retail brands.

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