JCPenney Beauty, the retailer’s own beauty department created to replace departing Sephora in-store shops, is ready to be rolled out to hundreds of stores.
Starting in October, JCPenney said it will add its JCPenney Beauty to 300 stores by early 2023 and then 300 more by spring 2023. The first batch includes Penney stores in Denton, El Paso, Fort Worth, Frisco, Houston, San Antonio and Tyler.
The Texas-based retailer last October debuted its beauty concept that it created with Thirteen Lune, an inclusive e-commerce site selling new BIPOC-founded brands. (BIPOC is an acronym that stands for Black, Indigenous and people of color.)
