Sometimes the relevance of a retailer is decided by people who don’t shop there. It’s a Wall Street vs. Main Street, high-income vs. mid-to-low-income kind of thing.
JCPenney may be one of those. It’s a department store and is owned by mall operators, two categories in retailing with dismal rap sheets.
But as a privately owned company for more than two years following a difficult bankruptcy restructuring, JCPenney’s new leadership team says the storied brand is a survivor and is returning to the roots that held it up for 120 years.
