We make no great secret that even the the most perfunctory merch stalls can get us hot and bothered. The very sight of T-shirts, haphazardly arranged on a wall, is enough to drive some Guitar World staffers wild – think Carrie Bradshaw on a Black Friday pillaging of Fifth Avenue.
Over the years we have marvelled at the electric guitar ephemera produced by the gear industrial complex, the branding chops of Kiss, and still have sleepless nights thinking about Cory Wong’s approach to expanding his revenue potential; yes, his T-shirts are on point, but having your own signature Fender Stratocaster on the merch stall? Power move.
