LOS ANGELES — Jayden Maiava is sitting in the most opulent, modern and expensive real estate in college athletics. He’s on a third-floor terrace at USC’s gleaming Bloom Football Performance Center, the centerpiece of a $225 million athletic development on campus. The downtown skyline sprawls in front of him, with the famed Griffith Observatory to the left and the city’s iconic Hollywood sign to the far left.
Behind Maiava, the interior of the building offers every football amenity imaginable. The weight room, meeting rooms, indoor walk-through area, lounges and fueling stations are all best in class and brand new. The recovery areas include float beds, infrared therapy beds, sleep pods, hot and cold plunge pools, zero-gravity chairs and AI-powered massage chairs from Japan.
