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The Guardian - UK
The Guardian - UK
Entertainment
Stuart Heritage

Java script error: why The Devil Wears Prada 2’s Starbucks tie-in leaves a strange taste

Scene from The Devil Wears Prada 2 showing character in contemplative pose
Mid-noughties nostalgia cosplay … Meryl Street in The Devil Wears Prada 2. Photograph: Ent-movie/Alamy

It might, of course, turn out to be a masterpiece. Yet there has been something intangibly depressing about The Devil Wears Prada 2 ever since it was first announced. Somehow, the timing of the film and its subject matter have combined in such a way that you can’t help but feel bummed out to the point of exhaustion just to think of it.

The Devil Wears Prada 2 is, of course, a theatrically released movie about glossy magazines, released at a time when nobody goes to see theatrically released movies or buys glossy magazines. And just to really sell the point that the film exists in a vacuum of unrealistic nostalgia, it has just announced a brand partnership with Starbucks.

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