Jason Manford has encouraged people to tune in to watch Children In Need, even if they can't afford to donate to the charity this year.
This year, Jason, 41, is among the stars hosting the annual televised fundraiser, which in the past has seen millions of pounds donated to help disadvantaged children.
However, as the cost of living soars, Jason has admitted he understands that people may be hesitant to donate their money due to household bills and the likes of food shops rising.
