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Digital Camera World
Digital Camera World
Kim Bunermann

This full-frame mirrorless broke sales records in Japan and now wins its second Camera of the Year award – featuring "cutting-edge photographic technology," it's a "reliable and high-performance camera for discerning photographers"

Sony EISA Japan
Sony A7 V camera held in a person's hands with the screen folded out.

The Sony A7 V has made a major impact since launching, taking the top spot at Japan's biggest camera retailers month after month and quickly establishing itself as one of the most popular mirrorless cameras.

Now the full-frame camera has added another major industry award to its growing collection – having previously won Best Full Frame Expert Camera at the TIPA World Awards and Camera of the Year at the Camera Grand Prix 2026 – with EISA naming the A7 V Camera of the Year 2026-2027.

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