TOKYO: A campaign by Japan’s tax agency to prop up alcohol revenue by encouraging young people to drink up has met fierce backlash, with people criticising the taxman for dictating lifestyle choices.
The National Tax Agency launched its “Sake Viva!” competition, which seeks business plans from young people or groups to help “revitalise” the liquor industry, in July. It gained traction on Twitter this week after local and overseas media outlets reported the move.
