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Fortune
Fortune
Marco Quiroz-Gutierrez

Japanese snack giant resorts to black-and-white bags of potato chips as Iran War literally sucks color out of the world

calbee (Credit: Courtesy of Calbee)

The biggest snack maker in Japan is making some of its packaging black and white as the Iran war disrupts the market for a key material used to produce printing inks. 

Calbee, which controls half of Japan’s snacks market but also does business in the U.S., said in a press release Tuesday that several of its potato chip products, as well as its Kappa Ebisen shrimp-flavored snacks and its Frugra fruit and granola mix, will switch to monochromatic packaging because of “supply instability affecting certain raw materials amid ongoing tensions in the Middle East.”

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