Japan is finding new uses for rice that would otherwise be left behind, turning unused or unwanted rice into organic ethanol for cosmetics and everyday household products. Fermenstation, a Japanese company working with fermentation technology, has developed a process that ferments and distills rice into ethanol while also making use of the material left over from production. The approach connects agriculture with beauty and household goods, giving an overlooked resource a second life. It also reflects a wider effort to create products from renewable materials instead of relying entirely on conventional industrial ingredients.
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