The Sony A7 V has topped best-seller lists since its launch at the end of the 2025 – and one retailer in Japan says the full-frame mirrorless isn’t just attracting creators using older A7 cameras but photographers switching from other brands.
The insight comes from Map Camera, a major camera retailer in Japan. While sales trends in Japan – and just from one retailer – don’t always translate to other markets, with many major camera manufacturers based in Japan, the region’s sales lists tend to carry some clout. (And the Sony A7 V has similarly been a best-seller in the US.)
